In a surprising move, Elon Musk, the owner of ‘X’ (previously known as Twitter), has unveiled another significant rebranding. After renaming the microblogging site Twitter to ‘X,’ Musk has now officially changed the name of the popular aggregating platform TweetDeck to XPro[1]. This strategic move comes as part of Musk’s broader plans to overhaul the entire Twitter ecosystem, providing users with new and improved experiences.
The XPro Rebranding
The announcement of TweetDeck’s rebranding was made by Elon Musk through a tweet on July 28[1]. He revealed, “Name is changing to XPro. Will come with a wide range of psy op plugins.” The shift to XPro signifies a fresh chapter for the platform, promising new features and functionalities. Along with the name change, the platform underwent significant changes, including the addition of XPro mentions and a link to “go to legacy XPro”[1]. Reports also suggest that subscriber-only benefits might be introduced in the future[1].
XPro and Twitter’s Rebranding Strategy
Elon Musk’s rebranding efforts extend beyond XPro. Last week, he announced that Twitter would support both dark and light modes, with the dark mode being set as the default option after receiving feedback from users[1]. Furthermore, the rebranding is evident in the new logo for the microblogging platform, featuring a white “X” on a black background, replacing the iconic blue bird symbol[1]. Twitter’s CEO, Linda Yaccarino, expressed enthusiasm about the rebranding and shared an image of the new logo projected on Twitter’s San Francisco offices[1].
The X Pro Experience
TweetDeck, now known as X Pro, has become an essential tool for many users who manage large Twitter communities, own multiple accounts, or rely on teams to handle their social media presence. XPro allows users to gain better control over content posting, scheduling, managing flows, and checking other posts[2]. However, it’s important to note that the rebranded platform will not be available to everyone. In a tweet on July 3, the Twitter Support account announced that a new and improved version of the dashboard was in the works, but it would only be accessible to verified accounts within 30 days[2]. This means users need to undergo a verification process to access the enhanced features of XPro.
Advanced Features of XPro (TweetDeck)
While the rebranding of TweetDeck to XPro is making headlines, it’s essential to understand the advanced features of the platform. TweetDeck allows users to schedule tweets in advance, making it a valuable tool for social media management. Users can also reorder columns and create collections to organize tweets based on topics, events, interests, and more[3]. The ability to schedule tweets and manage multiple accounts from a single interface has made XPro an indispensable asset for businesses and social media enthusiasts alike.
Conclusion
In conclusion, Elon Musk’s bold move to rebrand TweetDeck as XPro demonstrates his commitment to transforming Twitter’s ecosystem and enhancing user experiences. The introduction of XPro is expected to bring new features and functionalities to the platform, making it more appealing to Twitter’s diverse user base. While the rebranding is already underway, users eagerly await the release of XPro and the exciting possibilities it promises. With Musk’s creative vision and innovative approach, Twitter and its associated assets are poised for a dynamic future.
Remember, “X is here! Let’s do this,” as Linda Yaccarino said, and the Twitterverse eagerly awaits the evolution of XPro.
